FAQs Brent Filson
Brent Filson and his leadership systems in a nutshell
By Brent Filson - 7/2008
FREQUENTLY ASKED QUESTIONS ABOUT BRENT FILSON
WHO IS BRENT FILSON? Brent is a noted leadership authority. He has worked with leaders worldwide for the past 25 years. He is called in when individuals need to dramatically increase their leadership effectiveness and organizations need to achieve immediate and long term increases in results, such as revenue/earnings growth, productivity advancements, and sales closes.
WHAT'S HIS BACKGROUND? Brent Filson first learned about leadership as a Marine Corps rifle platoon commander. As a civilian, he has helped leaders of all ranks and functions boost their leadership effectiveness.
Working with some of the top companies in the world, he has developed motivational leadership strategies, processes and skill sets, and created and instituted leadership educational and training programs. He is the author of more than 21 books (more than a million copies sold) and hundreds of articles on leadership.
He has been a guest on more than 150 radio programs, discussing his leadership processes. He has lectured at Columbia University, MIT’s Sloane School Of Business, Boston College, Wake Forest University, Williams College, Villanova, and more. He has spoken before many dozens of private, non-profit and government organizations. His latest books are, The Leadership Talk: The Greatest Leadership Tool and 101 Ways To Give Great Leadership Talks. The book was a finalist in Foremost Magazine’s National Book Awards of 2005, and it won the Independent Publishers national award for best business/personal growth book of 2005.
WHAT COMPANIES HAS HE WORKED WITH? Here are some of the companies where leaders are using his systems. Abbott, Aetna, Ameritech, Anheuser Busch, AT&T, BancOne, BASF, BankOne, Bell Atlantic, BellSouth, Betz Laboratories, Black & Decker, Bristol-Meyers Squibb, Campbell Sales, CNA, Chrysler, DuPont, Eaton Corporation, Exelon, First Energy, Ford Motors, GlaxoWellcome, General Electric, General Motors, GTE, Houghton Mifflin, IBM, John Hancock, Merck, Miller Brewing Company, PaineWebber, Pitney Bowes, Price Waterhouse, Roadway Express, Sears Roebuck, Spalding International, Southern Company, The Prudential, Unilever, UPS, Union Carbide, United Dominion Industries, U.S. Steel, Warner-Lambert, and more.
IS BRENT A MOTIVATIONAL SPEAKER? Brent is not strictly a motivational speaker. He does something he believes is much more important: He teaches his audiences to become motivational leaders who achieve more results faster, continually.
WHAT IS THE KEY WAY TO ACHIEVE SUCH RESULTS? The Leadership Talk. To understand the Leadership Talk, you have to understand these principles:
- Leaders do nothing more important than get results.
- Leaders get the best results when they are not ordering people to do a job but having the people "want to" do the job.
- There is a hierarchy of verbal motivation, the lowest levels of which are speeches and presentations, the highest level, and the most effective, is the Leadership Talk. Speeches/presentations pretty much communicate information. Leadership Talks, on the other hand, establish a deep, human, emotional connection with the audience that is then translated into more results faster continually.
CAN THESE RESULTS BE MEASURED? Yes. In fact, Brent says that there is no value in organizations without measurements. Brent insists that the results people get through the Leadership Talks must be rigorously and continually measured. Clearly, all results can’t be measured. But most can and should. Brent shows leaders the best ways to go about making such measurements happen. One of the strong justifications for bringing Brent into organizations is that the results accruing from Leadership Talks can be strongly tied to continual increases in money/saved, money/earned.
HOW LONG ARE BRENT'S SEMINARS? From one hour to two days and more. Brent's key learning methodologies for the Leadership Talk involve a 35-day package. Three of those days are sessions with Brent or one of his instructors, some 33 days are spent with participants using the methodologies to meet key challenges they face back on their jobs. Because the methodologies focus on leaders of all ranks and functions achieving continual increases in hard, measured results, there's no end to organizations applying them.
DOES BRENT GUARANTEE HIS WORK? Yes. Brent guarantees that you will get significant increases in results, beyond those that you would have achieved without using the Leadership Talk. In fact, he is so confident that he offers a $50,000 Guarantee with his one-day session. The leaders who participate in his sessions will be put on track to achieve at least a combined $50,000 in results.
- The results will come in a specific length of time.
- The results will go beyond what the leaders are achieving now.
- The results can be measured, validated, and used as springboards for even more results.
- The results can be translated into money saved/earned.
- The results can’t be achieved without the help of Leadership Talks.
If such results don’t happen, he’ll refund his fee.
WHAT PRODUCTS DOES BRENT OFFER? Brent has many bundled products available to purchase. For a complete list, go to his website.
7/2008© The Filson Leadership Group, Inc. All rights reserved.
The author of 23 books, Brent Filson's recent books are, THE LEADERSHIP TALK: THE GREATEST LEADERSHIP TOOL and 101 WAYS TO GIVE GREAT LEADERSHIP TALKS. He is founder and president of The Filson Leadership Group, Inc. – Celebrating 25 years of helping leaders of top companies worldwide achieve outstanding results every day. Sign up for his free leadership e-zine and get his FREE report "7 Steps To Leadership Mastery"