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Ever been frustrated by unfocused and apathetic employees? Have your efforts ever been sabotaged by the naysayers in your company? Wonder if it’s even possible to create a dynamic, motivated team dedicated to your goals and vision?

You’re not alone. Like you, leaders these days face incredible challenges that were never covered in business school. One of the most prevalent is how to manage today’s workforce.

Let’s face it. The most brilliant business strategies won’t work without motivated, capable people to take the right action at the right time for the right reasons.

If your company is going to succeed, if you are going to achieve the results your job depends on, you need to convince your team to contribute their time and talents to help you reach your goals.

Brent Filson has taught hundreds of top leaders around the world his secrets of how to establish relationships that lead to respect and results.

In this section you’ll find dozens of Brent’s published articles for Leaders, Learning Officers, Meeting Planners, and Trainers that you and your team can turn to again and again for advice, inspiration, and clarification on Brent’s leadership strategy and his signature leadership tool: The Leadership Talk.

You have permission to reproduce these articles in your corporate newsletters, on your intranet, and to share them with your team.

This list is continually updated with fresh new articles, so bookmark this page in your browser.

Click here and get email alerts whenever the page is updated with more of Brent’s unique leadership advice.

Articles for Leaders
7 Countermeasures To Take When You And Your Leadership Are Demonized

Being demonized is one of the worst things that can happen to a leader. The author provides countermeasures to demonization that leaders can employ throughout their careers.

Leadership, Tribal Spiritual Wisdom, And The Leadership Talk

Tribal spiritual wisdom can be used along with a contemporary leadership process developed by the author to help the reader lead more effectively in the high-tech global marketplace.

Occam's Razor And The Leadership Talk

The author advocates that you use a concept developed more than 700 years ago by to boost the effectiveness of your leadership.

Sales And Leadership: The Differences That Matter

Both leaders and sales people will be more effective when they realize the differences between leadership and sales.

The New Leadership Is A Sacred Calling

The global marketplace is demanding new leadership. A key feature of this leadership may be viewed as a sacred activity.

A Leadership Secret: Appreciating The Difficult People

Difficult people can be a thorn in the side of many a leader.  The author shows a process to help turn difficult people from liabilities into assets.

Leadership, Tribal Spiritual Wisdom

Tribal spiritual wisdom can be used along with a contemporary leadership process developed by the author to help the reader lead more effectively in the high-tech global marketplace.

10 Reasons Why Friendliness Is A Leadership Necessity

In leadership, friendliness is not simply a nice personality trait but an essential requirement of great results.

The End Of Leadership: Letting Things Happen.

The author contends that leaders get truly great results not when they have power over people by making things happen but when they have power WITH people by letting things happen.  He gives three specific ways to achieve this.

Leading By Persuading People They Don't Have To ... They GET TO

Leaders who can persuade people to understand that instead of having to accomplish tasks, they actually GET to accomplish those tasks are leaders who generally achieve great results.  The author describes the difference between "having to" and "getting to" and provides a practical process to make it happen consistently.

The Quakers, A Sword, And The Leadership Talk

Nearly 350 years ago, the founder of the Quakers uttered seven words to Pennsylvania's founder William Penn that can live on today in your leadership challenges.  Here's why those words are important and how they can be put into daily practice through a process the author has been teaching for more than 20 years.

Leading Bad Actors To Be Good Performers

Leaders are occasionally afflicted by "bad actors", those
people who resist and may even sabotage the leaders' activities.  Here
is a five-step process for dealing with bad actors. 

Conflict, Leadership And The Leadership Talk

All leaders have to deal with conflict.  The author cites three essentials you must adhere to in your dealings and describes a powerful leadership tool that will help you manifest those essentials.

A Monster Of A Leadership Challenge: The Creature That Ate Your Career

All leaders experience fear, failure and self-doubt many times throughout their careers.  The author combines the three into one creature he calls Ghidora.  Ghidora is the name of the three-headed movie monster that engaged Godzilla in a titanic struggle.  You're not a Godzilla, of course, but you can go a long way in defeating this beast through tips provided here.

Instant Leadership Talks

The human heart has a great capacity to be changed in an instant, prompting the people who experience the changes to take new actions.  The author sees this heart-dynamic as a leadership opportunity, offers examples, and provides a tool, the Leadership Talk, to help leaders consistently achieve heartfelt connections with the people they lead.

Your Experience + The Leadership Talk = Great Leadership

The author asserts that most leaders neglect the human relations aspects of the challenges they face, diminishing their results-generating potential.  He provides a tool that's been working for leaders for more than two decades to achieve great results by developing great relationships.

Your Ultimate Leadership Feedback Loop: Their Leadership

Leaders need feedback to thrive.  If they don't constantly evaluate how they are doing as leaders, they face repeated failure.  Here is one important feedback mechanism that most leaders overlook to their detriment and that you can use immediately.

Seven Ways To Instill Urgency In The People You Lead

A critical challenge facing all leaders is creating urgency in the people they lead.  Here are seven steps that will help you move people from complacency to urgency.

Your Leadership Or Your Life

Here is a lesson from a classic radio skit that shows how leaders might enhance their awareness and commitment.

The REAL International Gold Standard: The Leadership Talk

The global economy has been a fact of life for decades now.  But the author asserts that most leaders don't understand the right kind of leadership to propel those organizations to great global success.  Here is a blue print on how to make your leadership truly effective on an international basis.

Unlocking Organizational Value Through Leadership.

The author asserts that most organizations have a great deal of value locked away and thus unused.  Through misguided leadership, they neglect to tap the deep reservoirs of their members' motivation, talents and skills. Here is a surprisingly simple and powerful way to unlock that value both on an organizational level and personal level.

A Leadership Secret: Replace Goals With Processes Using The Shared Dream

Most leaders have been taught to set goals for their groups.  However, the author asserts that goal-setting is not the most effective way to lead.  He suggests that turning goals into processes achieves more results, and he details a step by step plan to do it.

The Hanging Of Jonathan Wild: A Leadership Lesson

Most organizations are hampered by the poor performance of some of its members. The author shows the right perspective a leader should have in dealing with them.

The Listening Leadership Talk

The Leadership Talk is an important tool for leaders of all ranks and functions.  But some of the most effective Leadership Talks are not what leaders say but what the people they lead say.  Here are three ways to give what is often the best kind of Leadership Talk, the Listening Leadership Talk.

Leading With A Chip On Your Shoulder

A common characteristic of many leaders is to use anger in getting people to do things.  The author calls it "leading with a chip on your shoulder", and he shows why such a leadership trait should be avoided.

Special Message To Corporate Meeting Planners ... Go For Lasting "Level 2 Results"

Meeting planners get a fraction of the results they are capable of because they neglect an area of results pivotal to the success of their clients.  That area is "Level 2 Results."  The author describes Level 2 Results and ways for meeting planners to achieve them.

A Powerful Leadership Tool: Taking Delight In The People You Lead

When leaders take delight in and inspiration from the people they lead, they are emulating great leaders the author has encountered both in the Marine Corps and civilian life.  He says, however, that such delight should be manifested only when three principles are put into play.

Has The Bush Presidency Struck An Iceberg?

A new set of poll numbers reveals that George Bush is facing one of the gravest issues confronting any leader, the distrust of the people.  The President can deal with this issue only by putting into action a leadership principle that has been used by leaders throughout history.

Iraq, Katrina, And The Leadership Of George W. Bush

The combination of the War in Iraq and the dramatic events swirling around the aftermath of Katrina may deal a serious blow to the presidency of George W. Bush.  The author offers a way -- maybe the only way -- the president can save his presidency.

A Leadership Lesson: Two Guys With Guns

All leaders get to a point where they feel blocked in their jobs and careers.  They feel they can't go on, or even if they can go on, are progressing much too slowly.  The author gives a surprisingly effective pointer he learned from a crime novelist on how to become unblocked.

Status Quo Pep Talks That Can Threaten Your Leadership

One of the biggest obstacles leaders face when trying to institute change in an organization is the status quo.  Here is a way of recognizing the status quo for what it is, your determined, skilled opponent.

Boost Your Leadership Skills By Disciplining Yourself In The Way Of The Question Mark

The author contends that one of the most effective, least understood and seldom used leadership tools is the question mark.  Here is a systematic way to use the question mark in your daily leadership activities that will enable you to be a much more effective leader.

Blowing Your Own Leadership Horn

Your career advancement is predicated not only on your being a good leader but also on your being recognized by others that you're a good leader.  Many leaders, however, handicap their careers by failing to have this recognition come about in the right ways.  The author shows the right ways to cultivate the right recognition of your leadership.

Make The Elephant Jump -- Leading With A Kind Heart

A leader who wants to consistently motivate people to meet tough challenges and achieve extraordinary results must have a kind heart.

The Leadership Strategy: The Strategic Dimensions Of Motivation

Most business leaders can develop a business strategy, but they usually neglect what is equally important, a Leadership Strategy.  A Leadership Strategy focuses on having the people who must implement the business strategy become cause leaders who take ardent action for the strategy's success.

The Leadership Talk As A Living Hologram

A growing number of research scientists are persuaded that the universe is not made of separate things but on a deep level is a single entity.  This view is called the holographic paradigm. The author takes a page from this unique point of view by asserting that the success of a leadership tool he has been teaching for 21 years is attributed to the fact that it is indeed a hologram.

Two Leadership Traps: How To Get Out Of Them. How To Avoid Them

Most people fail in their careers because of leadership deficiencies.  A key reason for their failure is they continually and unknowingly keep falling into two leadership traps.  The author describes the traps and how to deal with them.

In Leadership, The Critical Convergence Drives Great Results

Leaders can achieve more results if they create an environment in which people are ardently committed to the leader's cause.  A key factor in creating this environment is developing a critical convergence, the joining of leaders’ enthusiasms and the people’s into a powerful, single force for success.

In Leadership, Dreams Are The Stuff That Great Results Are Made Of

The importance of motivation in leadership cannot be denied.  But most leaders overlook a critical component of motivation, the human dream. The article describes what dreams really mean in the realm of leadership.

Your Ultimate Leadership Feedback Loop: Their Leadership

Leaders need feedback to thrive.  If they don’t constantly evaluate how they are doing as leaders, they face repeated failure.  Here is one important feedback mechanism that most leaders overlook to their detriment and that you can use immediately.

The SAMMER Test: Leading People To Get The Right Results At the Right Time In The Right Way

The author asserts that most leaders get the wrong results or the right results in the wrong ways.  He offers the SAMMER Test to help you align the results you need to achieve with the results that you actually do achieve.

Leadership For Deep Results: Without Them Are You Wasting Your Leadership And Your Life? (Part Two)

The author asserts there are two kinds of results leaders achieve, standard results and deep results.  All leaders know what standard results are, but few leaders know what deep results are.  In the long run, standard results, though necessary, are far less important than deep results.

Leadership For Deep Results: Without Them Are You Wasting Your Leadership And Your Life? (Part One)

The author asserts there are two kinds of results leaders achieve, standard results and deep results.  All leaders know what standard results are, but few leaders know what deep results are.  In the long run, standard results, though necessary, are far less important than deep results.

The Defining Moment: The Straw That Stirs The Drink Of Motivational Leadership (Part Two)

Motivation is a critical aspect of leadership.  But most leaders fail to realize practical processes to motivate people consistently.  Here is a motivational-leadership tool to greatly increase your leadership effectiveness.

The Defining Moment: The Straw That Stirs The Drink Of Motivational Leadership (Part One)

Motivation is a critical aspect of leadership.  But most leaders fail to realize practical processes to motivate people consistently.  Here is a motivational-leadership tool to greatly increase your leadership effectiveness.

The Leadership Imperative: Making Your Leadership Your Life

The author describes a vision of leadership that you can use throughout your career.  It’s a vision that will also help enrich your life.

The 20/60/20 Rule Of Leadership. Don’t Go Solving The Wrong Problems

Leaders often hamper their effectiveness by focusing on solving problems that eventually turn out to be the wrong problems. Here is a tool to help you focus on the right problems and solve them in the right ways.

A Leadership Screw Driver: The 90 Day Improvement Plan

All leaders must eventually deal with poor performers.  The author describes a method to help poor performers become good performers.  It is based on developing and executing a 90-Day Improvement Plan.

Character: Is It Necessary In Leadership? (Part Two)

One element of leadership that many leaders ignore or neglect is character.  Is it a necessary ingredient in leadership?  The author answers the question with the challenging observation that character can actually drive leadership results.

Character: Is It Necessary In Leadership? (Part One)

One element of leadership that many leaders ignore or neglect is character.  Is it a necessary ingredient in leadership?  The author answers the question with the challenging observation that character can actually drive leadership results.

25 Leadership Maxims

Maxims have an illustrious history in the annuals of leadership.  Applying the less-is-more principle of expression, maxims can trigger action, guide behavior and promote values.  A renown leadership expert offers 25 maxims that he has composed, maxims that can enrich your leadership awareness and effectiveness.

Leading Bad Actors To Be Good Performer

Leaders are occasionally afflicted by “bad actors”, those people who resist and may even sabotage the leaders’ activities.  Here is a five-step process for dealing with bad actors.

Turbo Charge Your Career With The Most Powerful Leadership Tool Of All: The Leadership Talk. (Part Three)

The author asserts that presentations and speeches are the least effective means of leadership communication.  There is a much more effective way: the Leadership Talk.  In this three part series, he describes underlying principles of the Leadership Talk and ways to help develop and deliver it.

Turbo Charge Your Career With The Most Powerful Leadership Tool Of All: The Leadership Talk. (Part Two)

The author asserts that presentations and speeches are the least effective means of leadership communication.  There is a much more effective way: the Leadership Talk.  In this three part series, he describes underlying principles of the Leadership Talk and ways to help develop and deliver it.

Turbo Charge Your Career With The Most Powerful Leadership Tool Of All: The Leadership Talk (Part One)

The author asserts that presentations and speeches are the least effective means of leadership communication.  There is a much more effective way: the Leadership Talk.  In this three part series, he describes underlying principles of the Leadership Talk and ways to help develop and deliver it.

How To Use A Powerful Leadership Tool To Step Up Sales Results

Brent Filson observes that sales people often achieve a fraction of the results they are capable of because they neglect to apply a powerful leadership tool that can be used in many sales processes.  It’s a tool he has taught to thousands of leaders worldwide for the past 20 years, and when used in sales, it can substantially step up results.

The Four Laws Of Leadership. (Part Two)

The best leadership is motivational. But the author contends that most leaders misunderstand motivation.  Here are four laws of motivation that will help you be a better motivational leader.  In this second of two parts, the author expands on the laws he described in Part One.

The Four Laws Of Leadership.

The best leadership is motivational. But the author contends that most leaders misunderstand motivation.  In this two part article, he describes four laws of motivation that will help you be a better motivational leader.

In Leadership, Results Are Limitless

A key stumbling block to leadership success is the very mind-set of the leaders.  Those leaders who don’t believe that results are limitless are selling their jobs and careers short. Here is a four-step process for manifesting a “results are limitless” mind-set.

CEOs, Small-unit Leadership, And Earnings Growth

CEOs who want to make substantial and sustained improvements in earnings growth should focus relentlessly on championing small-unit leadership.

CEOs And Boards Are Locked In A Spiral Of Doom

The relationship between boards of director and CEOs are vital to the well-being of any company.  Many boards and CEOs misunderstand that relationship and so are locked into a “spiral of doom.”  The author describes the spiral and ways to stop it.

"He Hate Me": Turning Their Bad Attitude Into Your Great Results

"He Hate Me" is one of the most famous nicknames in American football. But it’s real importance isn’t to football but leadership. Understanding the leadership lesson of He Hate Me will notably increase your leadership effectiveness.

Get Out Of The Communication Stone Age: Give Leadership Talks.

Many leaders have the wrong idea of what is important in terms of communication. Brent Filson observes that it’s just not sending information that is critical, but making all-important deep human connections with people.

The ‘Leader’s Fallacy’ May Prove Howard Dean’s Undoing.

Howard Dean may fail at achieving the goals he has set as chairman of the Democratic National Committee – i.e., turning red states into blue -- unless he deals with a powerful threat to his leadership, the Leader’s Fallacy.

A Lasting Leadership Lesson: How One Leadership Talk By George Washington Saved The Revolution (And Our Fledgling Nation) From Catastrophe.

The most important victory of the Revolutionary War was not achieved at Saratoga or Yorktown, but in a log hut in 1783 when George Washington put an end to a rebellion by his troops by giving a soft-spoken “Leadership Talk”.

Are You Sabotaging Your Career?

Most leaders are sabotaging their careers because they are giving presentations and speeches rather than leadership talks.  In terms of being a results-generator, the leadership talk far surpasses the presentation or speech. Here are three questions you must ask and answer before you can give a leadership talk.  If you answer “no” to any one of the questions, you can’t give one.

Dump Your Speeches For Leadership Talks!

Most leaders communicate through speeches and presentations.  But there is a much more effective means of communication: that's The Leadership Talk.  The Leadership Talk not only communicates information as presentations/speeches do, but it does one thing more: It establishes an all-important deep, human, emotional connection with the audience.

On St. Valentine’s Day, Woo Your Lover With

Leadership expert Brent Filson asserts that wooing one’s loved one can be done with a special kind of communication methodology which he has been teaching leaders worldwide for 21 years.

Three Factors of Leadership Motivation

Reprinted from Strategic Sales Management

The Leadership Imperative

Reprinted from Human Resource Professional Magazine

Stepping Up Sales Results

Reprinted from Professional Selling

The Golden Public Relations Dictum

Reprinted from The Public Relations Quarterly

Einstein, the Universe, and Leadership

Reprinted from the Public Relations Strategist

A New World Leadership

Reprinted from Strategy & Leadership Magazine

Motivational Marketing

Reprinted from Potentials In Marketing Magazine

Small-unit Leadership And Earnings Growth

Here is advice from Gen. Dwight Eisenhower that ultimately can drive earnings growth in your company.

Operational Viewpoint Ringing Doorbells Without Howitzers

Many operations leaders have been there, done that with reengineering.  And they report, in effect, that the process is like ringing a doorbell with a howitzer shell.

Leadership and Cross Functional Teams

A lot of business trends have been grabbing headlines during the 90s: downsizings, mergers, reorganizations, and reengineerings.  But one vital trend has been going on without fanfare.  It's the proliferation in all business fields of cross-functional teams.  And as far as financial careers are concerned, this trend may be the most important of all.

A Different Leadership Yardstick

It's a common occurrence, a CEO leads a company to record earnings, retires and in just a couple of years, those once high-flying earnings are dropping like shot ducks.

Leadership Development And Jumping Out of Airships

Leadership isn't dispensable to business success. It's absolutely indispensable. Good leaders are far more important to the long term success of companies than good products. All organizations that fail to get, keep, and develop good leaders eventually founder. This isn't a secret. Most leaders know this.

Productivity: The Tender Trap

Avoid the tender trap of seeing the gains as an end. View the gains as a process to help your customers. The one-two productivity punch can be one of the most powerful results-generator you have ever used.

Management First - Journal of Business Strategy: An Interview with Brent Filson

Brent Filson has published books and articles on leadership, developed motivational leadership strategies, processes and skill sets and created and instituted leadership educational and training programs. In this extended interview, read his engaging thoughts on modern leadership.

"Bomb Proofing" For The Coming Recession Corporate leadership development leaders can boost their job performance, advance their careers, and make notable contributions to their companies ... but only if they act immediately on advice I heard Larry Bossidy give 27 years go.
The Leadership Talk: The Greatest Leadership Tool

You are sabotaging your career if you are giving presentations/speeches, not Leadership Talks. (Part 2 of 2 Parts)

The Leadership Talk: The Greatest Leadership Tool (2)

You are sabotaging your career if you are giving presentations/speeches, not Leadership Talks. (Part 1 of 2 Parts)

The Leadership Talk: The Greatest Leadership Tool (Continued)
(Continued) The Leadership Talk: The Greatest Leadership Tool

The Leadership Talk can boost your job performance and your career like no other single dynamic.

The Crucial Differences Between Sales And Leadership

Knowing these differences can boost both your sales and your leadership activities.

Driving Employee Motivation

Know these three factors to boost your motivational leadership skills

The Leadership Contract

A powerful leadership tool that most leaders are unaware of.

The Status Quo Pep Talk

The status quo can be a significant obstacle to organizational change.  Here are ways it cheers on mediocre results.

Results Are Limitless

You can prove this imperative by following the four-week results-are-limited action plans.

Generating Revenue Through Leadership

Leadership must be seen as your company's fundamental revenue generator.  

Action

Leadership is manifested through action.  Here are eight attributes of right action to guide your job and career performance.

Persuasive Speaking Vs. Leadership Talks: The Crucial Differences.

The Leadership Talk is a far superior communication methodology than the commonly taught persuasive speech.  Here are the big differences.

Speaking Truth To Power

Here is a five-step process to assert yourself before powerful people.

FAQs Brent Filson

Brent Filson and his leadership systems in a nutshell

Closing Stakes Gaps

Every leadership challenge comes with a small or large stakes gap.  If you don't close that gap, you cannot get people ardently committed to your cause.  Here's an 8-step process to close stakes gaps.

Tier 2 Motivation

How to have people move from their doing a task to their being the ardent cause leaders of that task.

Their Needs, Your Reality

If you want to motivate people to take action for results, you must understand the reality you face.  That reality is THEIR needs, not your needs.  Here is a template to understand those needs.

Leadership By Listening

Listening is sometimes your best leadership speech. 

Are Your Audio Visuals Blunting Your Leadership Impact?

The one mistake to avoid when trying to motivate employees.

What Companies Can Do NOW To Weather The Slump

Struggling in this downturn, organizations seem to have few options other than cutting costs, husbanding cash, and lowering debt relative to revenue. However, there is an effective line of action few, if any, companies have considered: the development and execution of a Leadership Strategy.

Good News In Bad Times

Job security starts with you. 

Closing Stakes Gaps

It is one thing to identify a stakes gap but a challenge of a higher order of magnitude to close that gap.  Here's an 8 step process to make closure happen.  

Brent Filson's BIO
The End Of Leadership As We Know It?
One-Hour Teleseminar

A quick way for decision-makers to be introduced to the basic elements of a powerful leadership tool. The Leadership Talk.

Brent Filson's Results Package
The Five Delusions Of Leadership
The Leadership Spark

The most important attribute a leader can have is a "spark" that sparks off people to become ardent cause leaders achieving great results.

The Four Stages Of Leadership Effectiveness

Leadership is an on-going, constantly changing process.  Here is one way to define that process. 

Friendliness: The Leadership Results-Multiplier

The high road is the way to great leadership.  Here're 10 practical reasons why.

Fear Of Failure: The Poison Is The Medicine

Fear of failure is less important than what you do with it. 

Leadership And The Hidden Brain

Our decisive leadership activities may flow from our subscious minds.

Deep Results

All results are not the same, there are standard results and deep results.  Know and apply the difference and you can materially advance your leadership effectiveness. 

George Washington's Lasting Leadership Lesson

One moment in the life and leadership of George Washington fundamentally changed the history of America.  That moment is a lesson for your leadership.  

The Power Of Action

Motivation is physical action. 

Joyous Effort

Joy is a great leadership tool. 

The Meaning Of "More" In Achieving More Results Faster Continually.

The first of a three-part article.  

The Meaning of "Faster" In More Results Faster Continually

The second of a three-part article. 

The Meaning Of "Continually" In Achieving More Results Faster Continually

The third in a three-part article.

Tier 2 Motivation

There are two kinds of motivation.  Understanding and applying them will make you a better motivational leader. 

The Motivational Transfer

As leaders, it is not enough for us to be motivated.  We must transfer our motivation to others so they are as motivated as we are.

Working With Emotions

As a leader you are more than a communicator.  You are a results-getter.  And since people get results you must come to know people.  And knowing people must involve working with their emotions.

New Leadership For A New World

Gloalization has necessitated a radical new view of leadership.